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The Manufacturing of Surprise: Why Your Automation Fails and Your Team Gets Blamed
I didn't spend years building the perfect system; I spent years in operations dealing with the aftermath of a perfectly built system that was fragile and couldn't work if we just followed the SOPs. Something would break, a deadline would slip, and the same frustrated questions would show up: Why didn’t the team follow the SOP? Why wasn’t this caught sooner? It took a few hard lessons to see the real problem. The “surprises” that kept blowing up the work weren’t random bad luc

John Stikes
1 day ago5 min read


Google's New Robot Can Read a Gauge, But Can It Move a Pallet? (The ROI Reality Check)
It is Wednesday, April 29, 2026. If you’ve looked at a tech headline in the last 48 hours, you’ve seen it: Google’s Gemini ER 1.6 is here. The videos are everywhere. Robots are now "reasoning." They are looking at analog pressure gauges and reading them with 98% accuracy. They are identifying "context" in a room. They are doing backflips on social media. It’s impressive. It’s high-IQ. It’s also probably useless for your warehouse today. At Approach Automation, we’re fans of t

John Stikes
Apr 295 min read


Modex Day 3: Don’t Let the “Death Star” Booths Distract You from Real ROI
It’s Wednesday here in Atlanta. Day three of Modex 2026. If you’ve been walking the floor at the Georgia World Congress Center, your feet probably hurt as much as mine do. There are over 1,000 exhibitors here. It is a sea of blinking lights, humming conveyors, and enough yellow steel to build a small city. We’ve heard from the big hitters, too. The Home Depot CFO talked about the massive scale of modern retail, and to be honest I am a little disappointed that Dale Earnhardt J

John Stikes
Apr 155 min read


Modex 2026: Finding “Simple Wins” in Atlanta’s Sea of Automation
Next week, Atlanta gets loud. Modex 2026 is officially taking over the Georgia World Congress Center from April 13th to 16th. If you’ve never been, picture this: over 1,000 exhibitors, 40,000 attendees, and enough flashing LED lights and whirring robot arms to make you feel like you’ve stepped onto a sci-fi movie set. It’s big. It’s overwhelming. And for a lot of business owners and operations managers, it’s a little bit terrifying. You walk in looking for a way to fix a labo

John Stikes
Apr 116 min read


The 'Forever-Manual' Trap: Why You Don't Need an Amazon Budget to Automate
If you walk into almost any warehouse in America today, you’ll see the same thing: people walking. Miles and miles of walking. Pushing carts. Dragging pallets. Hunting for stuff that should be easy to find. Meanwhile, the internet is yelling about "dark warehouses" and humanoid robots doing backflips. Cool. But here’s the real world: about 90% of warehouses are still completely manual. No automation. (Source: Aaron Prather, "The Automation Gap in Logistics" , Six Degrees of R

John Stikes
Mar 186 min read


Boring ROI: Why 'Moving Stuff' Beats the Automation Hype
Everyone wants to talk about the future of work. Humanoid robots. AI-powered transformations. Multi-year digital roadmaps. Meanwhile, someone's still moving pallets across a warehouse by hand. Someone's mopping floors at 2 AM. Someone's spending three hours a day looking for stuff that should've been tracked. That's where the money is. The Problem With "Transformation" The automation industry loves to sell visions. They'll show you a factory floor that looks like a sci-fi mov

John Stikes
Mar 15 min read


The Manufacturing of Surprise: Why Your Automation Fails and Your Team Gets Blamed
I spent years managing projects and operations where I thought my job was to build the perfect, most efficient system possible. But time and again, I’d see these systems hit a wall. Something would break, a deadline would slip, and I’d find myself asking the same frustrated questions: Why didn’t the team follow the SOP? Why wasn’t this caught sooner? It took a few hard lessons for me to realize I was looking at it all wrong. The “surprises” that kept blowing up my projects we

John Stikes
Jan 224 min read


Flexible Automation Systems: Why Adaptability Beats Big-Bang Automation for Growing Businesses
Picture this: You're the operations manager at a mid-sized electronics manufacturer. Business is booming, demand is unpredictable, and you're getting pressure from above to "automate something, anything!" The automation consultant shows up with a fancy presentation about a $2 million system that'll revolutionize your entire warehouse. It looks impressive, but there's one problem: it's designed for exactly what you're doing today, not what you might be doing in two years when

John Stikes
Oct 24, 20255 min read


Approach Automation: Building Flexible, Cross-Industry Automation Solutions
Centrally located in Griffin GA we are ready to support your business quickly and efficiently. In today’s rapidly shifting technological...

John Stikes
Sep 29, 20252 min read


Orchestrating End-to-End Supply Chains: Insights from MHI’s 2025 Annual Industry Report
It is an exciting time to see how our industry is growing and changing with technology. Setting the Stage The 2025 MHI Annual Industry...

John Stikes
Sep 10, 20252 min read


Digital Twins for “Zero-Touch” Changeovers: Add SKUs Without Ripping Out Hardware
Changes in operations can be a headache when not managed well. There are easy ways to manage through changes that help keep up with the...

John Stikes
Jun 13, 20252 min read


The Future Engineers of Warehouse Automation
Immersing students in practical, tangible applications of their education builds both passion and confidence.

Dan Gill
Apr 11, 20254 min read


The Sales Leader’s Guide to Industry 4.0, 5.0, and Beyond
Leading a consultative sales team in the era of Industry X.0 isn’t just about hitting sales targets.

Dan Gill
Mar 16, 20254 min read


The Power of a Collaborative Yet Direct Leadership Approach in Diverse Professional Teams
Great leadership can turn a simple warehouse into a world class team In today’s fast-paced business environment, leadership is more than...

John Stikes
Mar 14, 20253 min read


Achieving a 100% Close Rate in Channel Sales: The Power of Strategic Partner Qualification
In channel sales, a 100% close rate sounds like an impossible feat. But what if I told you it’s not only possible—it’s the key to...

Dan Gill
Mar 10, 20253 min read


How Channel Sales in Industrial Automation is Expanding Opportunities for Startups and Small Businesses
The image showcases a modern warehouse featuring automated systems and neatly stacked pallets, highlighting the efficiency and...

John Stikes
Mar 6, 20253 min read


Why Is My Go-to-Market Strategy Missing the Mark?
Diagnose the gaps in your strategy, fix them quickly, and double down on what works.

Dan Gill
Feb 28, 20254 min read


Failure is a Go-To-Market Illusion: The Power of Iteration in Sales Leadership
Iteration is the secret weapon of every top-performing sales organization.

Dan Gill
Feb 6, 20253 min read


The Critical Role of Trust in Business Relationships
In the fast-paced and competitive world of business, trust is the cornerstone of successful and enduring relationships. Whether it’s...

John Stikes
May 28, 20243 min read


Building a Partner Network for Distribution Sales: Strategies for Success
In today’s competitive market, building a strong partner network is crucial for expanding your distribution sales and reaching a broader...

John Stikes
May 28, 20243 min read
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