The Phone Line Trap: Why 'Planning for Future Automation' is a Waste of Space
- John Stikes

- Jun 17
- 4 min read

Last week, I was onsite with a client.
Big building. Nice building. Half-empty building.
Years ago, they laid it out with all this extra space for "future automation." Extra floor. Extra utilities. Extra room for the big plan that was supposed to show up later.
And to be fair, that kind of planning feels responsible. It’s easy to get swept up in a ten-year vision. It feels smart. It feels disciplined. It feels like you’re doing the adult thing.
The consultant who helped them build that master plan? Long gone.
The plan itself? Gone too.
Now it’s basically a story people tell while standing in a half-empty warehouse.
Later never really came.
So now they’re still paying for a giant pocket of nothing. Rent. Utilities. Taxes. Air. Heat. All wrapped around space they aren’t really using.
The road to wasted cash is lined with good intentions and "good" planning.
That’s the trap.
You see it all the time. Two guys standing in a warehouse, looking at a blank section of floor, and one says, "That’s where the automation goes someday."
Someday is expensive.
The better analogy is phone lines.
If you built an office building in the 90s, you ran copper everywhere. You opened walls. You pulled cable to every desk. You built closets for all of it. At the time, it felt smart. Very forward-thinking.
Then the world changed.
Now you hang a router, hand out a password, and move on.
That’s how automation should work too.
Not "Let’s hard-build the future we guessed at in a planning meeting."
More like, "What do we need right now? What problem are we solving this quarter? What tool do we drop in and start using?"
Because most "future automation" plans age the same way old phone systems did.
Fast.
And that’s not because planning is stupid. It’s because the future doesn’t care about your spreadsheet.
You guessed on product mix. You guessed on staffing. You guessed on volume. You guessed on flow. Then the business changed, and now you’re stuck with a layout built for a version of the company that never showed up.
That’s the Phone Line Trap.

"Planning for the future" usually starts from a good place.
Nobody is trying to waste money. They’re trying to be ready. They’re trying to be responsible. They’re trying to avoid getting caught flat-footed later.
That’s exactly why this happens so often.
The road to wasted cash is lined with good intentions and "good" planning.
Let’s say you leave 15,000 square feet open for the big automation plan. In a lot of markets, that can be around $2.00 a foot per month.
That’s $30,000 a month for space doing absolutely nothing.
That’s $360,000 a year.
Five years? $1.8 million.
And that’s before heat, lights, insurance, and all the other quiet little costs that tag along.
Or just say it the normal way: it’s expensive to pay for air and heat a building you aren’t using.
That half-empty building I walked through? That’s what it looks like in real life. Good plan. Good intentions. Expensive result.
And the consultant is gone. The master plan is gone. But the empty space is still there.
And the crazy part is you might still end up buying a totally different system than the one you imagined.
That’s why the phone line vs. Wi-Fi analogy matters so much.
In the 90s, you wired the whole building for landlines.
Today, you need a password.
Automation should be the same way.
Deployable equipment. Not a permanent monument to a five-year-old guess.
You don’t need to carve the whole building up because someday you might want a thing.
You need a tool that solves a problem now.
Need to move stuff? Drop in the right mobile equipment.
Need to clean stuff? Put the machine on the floor and let it run.
Need to store stuff better? Add the storage equipment that fits the building you actually have, not the fantasy version from five years ago.
That’s how we look at it at Approach Automation.
Not as some giant capital-P Project.
As equipment.
Tools, not monuments.
Things you can deploy in weeks, use now, and add to later if the business changes.
That’s the whole point. A password. Not copper in every wall.

It’s easy to fall in love with the big master plan.
Whiteboard it out. Map the whole future. Make it all look neat.
Then five years pass. The consultant disappears. The binder disappears. The business changes. The empty space stays.
But neat on paper can get expensive on the floor.
Better to go get a simple win.
Move stuff better. Clean stuff better. Store stuff better.
Use tools.
That’s it.
Not giant diagrams. Not a long, dramatic rollout. Not months of meetings so everyone can admire a blueprint.
Just practical equipment that does a job.
And this isn’t only for giant warehouses. The same logic works in manufacturing, logistics, schools, hospitals, and retail. If there’s work getting done in a building, there’s usually some wasted motion, wasted labor, or wasted space sitting there waiting to be fixed.

That client’s building told the whole story.
Half-empty. Plenty of room. Lots of money tied up in a plan that felt responsible at the time.
That’s the part worth saying out loud. Most of these bad outcomes don’t come from bad intentions. They come from good intentions that got too rigid.
They planned for a future version of the business.
Then the business changed.
The guy who helped sell the vision is gone. The plan is gone too. But they’re still standing there paying for the extra space.
That’s what old phone-line thinking does. It asks you to commit early, build heavy, and hope the future behaves.
It usually doesn’t.
So don’t plan your automation like it’s 1995.
Don’t wire the whole building for a landline system you may not even want later.
Think Wi-Fi.
Think password.
Automation should work the same way.
Deployable equipment, not a permanent monument to a five-year-old guess.
Think: what do we need now, what can we deploy fast, and what can we change later without tearing the place apart?
That’s how Approach Automation works.
We help small and mid-sized businesses put in automation that fits the operation they have today and can flex when tomorrow looks different. A lot of that work is mid-market retrofits, because most companies don’t need a monument. They need something that works.
Build for today. Adjust tomorrow.
If you’re paying for space you’re not using, it’s probably time for a different approach.



