From Hesitant to Hands-On: What to Expect When You Start with Approach Automation
- John Stikes

- 7 days ago
- 5 min read

Let's be honest, thinking about implementing flexible automation systems can feel overwhelming. Maybe you've been putting off that conversation about industrial automation because you're not sure where to start, worried about costs, or concerned about disrupting your current operations. If that sounds familiar, you're definitely not alone.
Here's the thing: almost every client who walks through our doors (virtually or physically) starts with some level of hesitation. They're running successful businesses but know they could be more efficient, more competitive, or less dependent on an increasingly tight labor market. The good news? We've walked hundreds of companies through this exact journey, from that first "maybe we should look into this" conversation to watching their teams confidently operate their new automation systems.
So what can you actually expect when you decide to explore automation for small business with Approach Automation? Let's walk through the real process, not the sales pitch version, but what actually happens.
Step 1: The Initial Conversation (No Pressure, Just Questions)
Your journey starts with a simple conversation. Maybe you reached out through our website, or maybe we connected at a trade show. Either way, that first call isn't about us trying to sell you the biggest, most expensive system we can think of.
Instead, we're genuinely curious about your business. What are your biggest operational headaches? Where do you spend the most time on repetitive tasks? What keeps you up at night when you think about scaling your business? Our team has worked with everyone from small manufacturers looking at their first factory retrofits to large distribution centers optimizing material flow automation, so we've probably seen challenges similar to yours.

During this initial consultation, we'll ask about your current processes, your team structure, and your growth plans. But here's what we won't do: pressure you into a decision or overwhelm you with technical specifications you don't need yet. This conversation is about understanding whether automation makes sense for your situation, and if so, what that might look like.
Step 2: Getting Into the Details (The Needs Assessment)
If we both agree there's potential value in moving forward, the next step is our needs assessment. This is where we roll up our sleeves and really dig into your operations.
We'll typically spend time on-site (or via detailed virtual tours if distance is an issue) watching your current processes, talking to your team members who actually do the work, and identifying specific bottlenecks or inefficiencies. We're looking for those moments where someone says, "Yeah, this part always takes forever" or "We're constantly having to redo this because of errors."
Our team brings experience from implementations across multiple industries, so we can often spot opportunities you might not have considered. Maybe your material flow could be dramatically improved with autonomous mobile robots, or perhaps your repetitive packaging processes would benefit from collaborative robots that work alongside your existing team.
The key here is that we're not coming in with preconceived notions about what you need. We're genuinely investigating your specific situation to understand where flexible automation systems would deliver the most value.
Step 3: Crafting Your Solution (No Cookie-Cutter Approaches)
Here's where things get interesting. Based on our assessment, we'll develop a customized solution that fits your specific needs, space, and budget. This isn't about forcing you into a standardized package: it's about designing something that works for your unique situation.

We'll present you with options: maybe a phased approach that lets you start with one area and expand over time, or different levels of automation depending on your goals and budget. We always include ROI projections based on your actual operational data, not industry averages that might not apply to your situation.
This is also when we address the elephant in the room: cost. We'll be transparent about investment levels, payback periods, and ongoing operational costs. Many clients are surprised to learn that modern automation solutions offer much more reasonable entry points than they expected, especially when you factor in current labor challenges and the flexibility of systems that can adapt as your business grows.
Step 4: Implementation (We Handle the Heavy Lifting)
Once you've decided to move forward, the implementation phase begins. This is often where business owners start to worry about disruption to their operations, but our approach is designed to minimize that impact.
We typically start with detailed planning to sequence the installation and setup process around your operational schedule. For many projects, we can do significant preparation work during off-hours or slower periods. Our team handles everything from equipment delivery and installation to integration with your existing systems.

What surprises many clients is how collaborative this process is. We're not just installing equipment and leaving: we're working closely with your team to ensure they understand the new systems and feel comfortable with the changes. Your people know your operation better than anyone, and their insights during implementation often lead to optimizations we couldn't have planned for in advance.
Step 5: Training, Support, and Optimization (The Long-Term Partnership)
Here's where many automation companies drop the ball, but it's actually where the real value gets unlocked. Once your system is operational, we focus heavily on training your team and providing ongoing support.
Our training isn't just "here's how to push the start button." We make sure your operators understand how to monitor system performance, handle routine maintenance, and recognize when something needs attention. We want your team to feel confident and capable, not dependent on us for every little thing.

But we also know that questions and optimizations will come up as you use the system in real-world conditions. That's why our support doesn't end at installation. We provide ongoing monitoring, performance analysis, and optimization recommendations. Many clients find that their systems become more valuable over time as they discover new applications and efficiencies.
Addressing the Big Concerns
Let's tackle the worries that almost everyone has:
"What if this is more expensive than we can handle?" We work within real budgets, not fantasy numbers. Our solutions are designed to provide clear ROI, and we can often structure implementations in phases that spread costs over time while delivering immediate benefits.
"What if it disrupts our operations?" Our implementation approach is specifically designed to minimize operational disruption. We've done this hundreds of times, and we know how to work around your operational requirements.
"What if it's too complicated for our team?" Modern automation is far more user-friendly than you might expect, and our training ensures your team feels confident and capable. We're not trying to turn your workers into robotics engineers: we're giving them tools that make their jobs easier and more valuable.
"What if technology changes and we're stuck with outdated equipment?" This is exactly why we focus on flexible automation systems. Our solutions are designed to adapt and integrate with future technologies rather than becoming obsolete.
The Reality: It's Usually Easier Than You Think
After working with companies across every industry you can imagine, from small manufacturers exploring their first factory retrofits to large operations optimizing complex material flow automation, we've learned something important: the anticipation is usually worse than the reality.
Most of our clients wish they had started sooner. Not because they love technology for its own sake, but because they see the practical benefits: less time spent on repetitive tasks, fewer errors, better use of their team's skills, and the ability to grow without proportionally increasing their operational complexity.
The journey from hesitant to hands-on isn't about becoming a technology expert: it's about finding practical solutions that make your business more efficient, more competitive, and frankly, more fun to run.
Ready to start the conversation? The first step is always just talking through your specific situation with someone who understands both the technology and the business realities. Book a consultation and let's explore what automation might look like for your operation.



